Project Overview
What should a service cost when no competitor offers quite the same thing? A content creator we worked with had a service combining social posts, short videos, a newsletter and ongoing planning into one monthly package.
She had in mind a ballpark price of $2,500 as a starting point, but could not explain whether the price reflected the work or how the package compared with other offers.
We built a pricing strategy tool to turn that uncertainty into a reasoned decision. It brings together the offer's individual elements, delivery costs, customer value and market research, then explains the price options and the confidence behind its rationale.
Project Process
The tool begins with an interview about the offer, its intended buyer, delivery requirements and positioning. It breaks the offer into components so that a social media package is not treated as equivalent to one that also includes video editing and newsletter writing.
It researches published provider prices and compares the inclusions, production approach and resource commitments behind them.
It then checks delivery economics, models price options and explains where the comparisons are strong or limited. The owner can raise the price, simplify the offer or deliberately include more value at launch with a clear understanding of the trade-offs.
Final Results
For the content creator's offer, the tool recommended $3,800 per month. It also set out a simpler $2,500 package and a three-month launch option, showing how each choice affects delivery time and the amount left after costs.
The owner can see what competitors include, how the delivery costs stack up and where there is room to change the price or scope.
The recommendation carries high confidence, with a clear explanation of where the market comparisons differ. That gives the owner a reasoned basis for deciding what to charge.
Services:
AI workflow design; market research; report generation
Built For:
Content Creator
Capabilities:
Research-backed pricing strategy
Year:
2026
Status:
Completed tool